However, these trends may vary according to the industry you’re in and the specific demographics you’re targeting.įiguring out the best time to tweet your brand’s content may be slightly trickier than finding it out for Facebook. typically get more clicks.Īny posts scheduled after dinner and before work are least likely to drive engagement. if you’re looking to get more shares, while posts scheduled for 3 p.m. In the study prepared by Quicksprout it has been found that the best time of day for brands to post on Facebook is 1 p.m. It is interesting to note that nearly one-quarter of all brand post video plays occur on Fridays when people are more relaxed about the upcoming weekend.įor brands, Fridays generate 17% of all comments, 16% of likes and 16% of shares.Īnother study from Buddy Media reveals that 86% of all posts are published over the workweek with engagement peaking on Thursday and Friday.Īccording to TrackMaven a website analyzing over 1.5 million Facebook posts from 6000 brands, on weekend posts there is a 25% higher engagement than weekday posts overall. The report further suggests that Consumers are commenting, sharing, and liking posts the most on Fridays. However, there are certain trends that can be employed to formulate some rules of thumb for content sharing timing, which will not only enable you to engage more, but you’ll also notice an increase in traffic.Įngagement on video and link posts, as observed by Adobe’s social intelligence report, is on the rise. clicks versus shares).Īs pointed out in a study shared by hubspot: In fact, timing often depends on the platform you’re using, how your target audience interacts with that platform, the region(s) you’re targeting, the content of your post (e.g. Different businesses may find different days and times work best for them. Timing is one of the most crucial enablers for your communication’s potential to engage the consumers. The biggest faux-par of social media is to broadcast at a channel where people come to ENGAGE. The challenge lies in harnessing the true power of this media by reaching When & Where the audience is! This is how your brand establishes itself as a Broadcaster or an engaging Community builder. Not surprisingly, users are now less receptive to brand content, and the engagement is much lower. However, this also means a lot of noise and clutter. According to a survey on statista, it is estimated that 2016 will mark approximately 2.13 billion social media users, globally.ĭo you notice the mightiness of these figures? This means a LOT of opportunity for the brands. Youtube, on the other hand, has 6 billion hours video watched monthly. Facebook now sees 100 million hours of daily video watch time. Linkedin, Instagram, Twitter and Google Plus are all counting over 300 million active monthly users.īy the end of 2015, Facebook has 2.5 million advertisers and 50 million small businesses on Pages. As per DMR’s stats reports Facebook and Youtube exceed one billion users, each. With its identity as an easy, efficient way to build your brand and develop connections with the consumers, there’s no way you can ignore the power of it.
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